The California Department of Motor Vehicles (DMV) is excited to announce that we will be embarking on a six month pilot project that broadens our use of social media as channel for customer communication. Our use of social media tools will expand the way the DMV conducts business by providing new and delivering innovative ways of customer service. Currently, we have a presence on Facebook, Twitter, and YouTube where customers can interact with the DMV. They can post and tweet related inquiries, find information, obtain news and receive announcements.
You may ask, why the use of social media? It’s simple. Our goal has always been to continually improve customer service. Social media networks provide a medium where millions of DMV customer’s communicate on a daily basis and provide many benefits such as: new ways for customers to communicate with DMV, easier and faster methods to deliver messages to the public, and the ability to respond to customer feedback, comments and questions with a quicker response time.
During the course of this pilot project we will be collecting data to help evaluate whether social media offers any value to the customer and the department. This blog will be the vehicle to share the data we collect and any anecdotal information and observations. Therefore, please feel free to comment and make suggestions; we are eager to hear them.
We, at the DMV, look forward to this next step into social media. The Department will first use Twitter as our main tool to communicate with the public through social media and, in the coming months, increase interaction with our customers through Facebook. The possibilities of social media are endless and we will continue to look for creative ways to serve the public as we progress.
To follow the DMV on Twitter, please visit www.twitter.com/CA_DMV. To become a fan of the DMV on Facebook, please visit our Facebook Homepage. If you have any questions or would like additional information, please visit www.dmv.ca.gov.